West Gate Bank
The Client
West Gate Bank (WGB) is a local Nebraska bank with locations across Lincoln and Omaha. They are committed to building a strong foundation to serve communities, empower customers and help their employees achieve their dreams.
The Challenge
The financial landscape is competitive, so WGB needed help in breaking through the noise. Their main goals were to increase the total volume of checking accounts opened and mortgage loans approved
The Solution
A well-rounded, integrated digital campaign that pairs perfectly with their existing internal marketing efforts. To align with the bank’s brand, we created engaging graphics and animations that were built around their existing brand standards as a way to keep their content recognizable, yet consistently fresh. WGB saw great success through ad placement on Facebook/Instagram and the Google Ad Network (Google Display, Google Search, YouTube).
The Results
West Gate Bank experienced consistent growth in checking account openings and mortgage loan applications in 2022.
CPC: $0.11 | Clicks: 299,081 | Conversions: 320
Creative Director - Hannah Baye
Senior Copywriter - Caleb Bright
Graphic Designer - Eden Morris
Director of Digital Strategy - Will Stott
Digital Strategist - Lindsey Woods
Project Manager - Marissa Scalora
Account Executive - Julia Smith