The Client
U-Stop Convenience Shops is a leading chain of convenience stores based in Lincoln, Nebraska. With a commitment to quality and convenience, U-Stop provides customers a wide range of products and services across the Midwest, while also serving as an active community partner through charitable initiatives.

The Challenge
While the specific year-over-year campaign needs for U-Stop are always changing, their main overarching goal is building their brand presence in the communities surrounding their c-store locations to ultimately increase inside store sales. 

The Solution
As U-Stop’s agency of record, we worked to develop a fully functional brand targeted towards five defined target markets. This work included: logo + branding systems, website, social media content, digital ad campaigns, video content, radio ads, NIL partnerships, in-store signage and billboards.

The Results
An increasingly recognizable brand that continues to grow sales and digital engagement for U-Stop year-over-year.

• 13% increase in inside sales from 2022 to 2023

• Aided in-store expansions into new markets/regions

• Branding and collateral toolkit for vendors and other distributors helps maintain brand consistency