SpaRitual
SpaRitual is a skincare and nail company specializing in high quality, vegan products. I was lucky enough to serve as lead designer + project manager of the internal creative team. We developed rebranded logo and package designs, printed sales booklets, digital banners, trade show setups, mailers, photoshoots (model + product/ingredient focused), and social media content. Visual style was luxurious and ingredient driven overall.
Creative Director - Marissa Berrini
Proposed package designs were built to function as a gallery installation when sitting on a shelf. Due to the founder's preference towards Ellsworth Kelly's artistic style, a simple line drawing was developed around the key ingredients in each product line. A soft, modern color palette was selected and a black interior component was designed in order to be striking against the predominately light exterior packaging.
